Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more

“I tried using AI for our marketing content, but it just doesn’t sound like us.” I hear this constantly from marketing leaders who’ve experimented with AI tools only to get results that feel generic or off-brand. The problem? Most are approaching AI wrong, treating sophisticated technology like a vending machine. Insert prompt. Receive output. Hope…

How to run a marketing campaign on a tight budget [expert tips & free tools]

Limited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room for business growth rather than constraint create outstanding low-budget advertising campaigns. Surprisingly, many budget-friendly marketing ideas deliver a better return on investment than those that cost top dollar. The proof follows. I spoke to global…

Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy

  Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus on multi-step research tasks and more source transparency, this new capability promises to deliver data-rich reports with applications in a variety of industries. Let’s explore what…