The AI driven voice mail system said, “I’m sorry, I didn’t understand you.” Of course, there is no “I” and by most definitions of sorry, it’s not. But it made me feel better. The overworked and slightly bitter front desk person who was the frontline flotsam in a poorly designed system couldn’t be bothered. Even…
It looks like this: data information knowledge understanding wisdom Which do we measure the most, spend the most obtaining and argue about most often? We might have it backwards. HT Russ Ackoff.
Bananas are (slightly) radioactive. The banana equivalent dose (BED) is a measurement of radiation. It’s definitely not enough to hurt you. When we think about risk, the BED is a useful way to find perspective. Is the exposure this new thing will cause on the order of a banana? If so, perhaps we shouldn’t worry…
Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.
Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.
Are marketers satisfied? Is generative AI really taking over? What factors influence compensation? Get the answers here, then download CMI’s 2025 Career Outlook for Content and Marketing, which includes salary numbers.
New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet.
Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to resist. Learn what he had to say about the role generative AI should play in your marketing.
Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.
Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies.