As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing nonprofits requires a specialized approach. Unlike businesses, nonprofits don’t sell products or services. Instead, they want people to support a noble cause. Their marketing budget is also usually limited, but social networks come to the…
This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?
They serve different purposes. The fence near the train tracks is a boundary. You can go near it without risk. The electrified third rail, on the other hand, is a limit. If you touch it, you’re done. Boundaries can give us room to innovate and thrive. Budgets, schedules and specifications all exist to show us…
Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on? Here are the six biggest ones I think you should pay… Read more ›
I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. A recommendation letter differs from a resume or a cover letter because it comes from someone who…
Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional SEO. Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Founders and CMOs are now turning to content and community-driven strategies to boost engagement and visibility….
One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature. Rachel Dratch’s and Chris Evans’ exaggerated Boston accents grab your attention. John Krasinski confidently eyeing a too-narrow parking space piques your interest. If you’ve ever squeezed into a parallel parking space, lurching back and forth a few…
Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the opportunity to do things on behalf of your brand and audience that you could only imagine a few years ago.
Why do we buy the pitch of the snake oil salesman, the flim-flam man, the con artist, the demagogue or the trickster? As our modern world becomes more informed and more rational, we see an increase (not the expected decrease) in scams, hustles, and chaos. There are Jokers and Riddlers on every corner, and our…
As the person sending the HubSpot marketing emails, I know the importance of crafting email sequences that nurture relationships, drive website visits, and encourage sales. I’ve learned the hard way that the types of emails you send significantly impact engagement. With 87% of marketers planning to maintain or increase their investment in email marketing, it’s…