Dreams have consequences Hisham Matar Time passes, decisions are made, we face the consequences or enjoy the benefits. A few books for this moment, about navigating our days, and the possibility of light. It bends toward justice. The Return, by Hisham Matar. A beautiful and heartrending memoir of the costs and survival of a tyrant….
“If you don’t ask, you don’t get.” That’s problematic advice. Taken to an extreme, it turns us into hustlers. The alternative is to realize that the best asks are actually offers. When we offer to help someone get to where they were going, we’re approaching the relationship with generosity, not selfishness. What work would we…
In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? As a newly minted manager, I felt obligated to offer an accurate and well-informed response. But I simply didn’t have one at the time. Fast forward to today, I’ve helped companies build…
But we hesitate to be the connector. Everyone wants to be trusted, but we hesitate to trust. And everyone wants to be respected, but we often fail to offer our respect. What an opportunity.
Conversion Rate Optimization doesn’t happen in a vacuum. All the different marketing initiatives that we do impact each other. Knowing a little bit about CRO will help you and will go a really long way.
Long story short: They aren’t. The experiment Here’s what I did: A total of 15 people took the poll. Here are the results: The premium prompts only convincingly “beat” the simple prompt for two tasks. Considering that you’ll need to… Read more ›
Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more. That’s why marketing attribution software is so important. In this blog post, we’ll explain what marketing attribution software is and why these tools…
How many days of the year are you encouraged to dress and goof around at work? Probably just one — Halloween — and even then, it can be hard to know which office costume ideas are appropriate for the workplace. We want you to have fun this year, so we‘re taking the work out of…
As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email? The P.S. is…
Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.