If someone with less skill and less dedication than you took over your job, could they degrade the quality of your work? It’s not difficult to make a list of twenty things that could be done to make it late, expensive or defective. Here’s the hard question: If someone with more skill and dedication took…
Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even product development. Even though buyer personas are highly effective, they often miss the helpful context that marketers need to effectively serve the various identities their ideal customers possess. As a…
Email marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges that differ significantly from those in other sectors. These challenges include managing long sales cycles that span months, coordinating service appointment reminders based on mileage and time intervals, and maintaining customer relationships that generate repeat business over…
Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise. Between managing patient appointments, following up on treatment plans, and regulatory concerns, dental practices face unique marketing challenges, and analog outreach methods often fall short of tackling them. Thankfully, email marketing offers a scalable channel to stay top-of-mind, educate patients, and…
Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, maintaining alumni relationships, and coordinating with faculty, colleges and universities need robust email marketing solutions that can handle complex, multi-audience campaigns while delivering personalized experiences at scale. Email marketing remains the most preferred communication channel for prospective students during…
If there was a website you could visit to find out what the future held, how often would you visit it? We do that with the weather, sometimes daily. People are drawn to breaking news and social media buzz because they have an urge to know the now, which is a bit like the future,…
To find out, we analysed 458 billion clicks and 17 trillion impressions from Google Search Console. Our findings are a good reminder: page one is where the overwhelming majority of clicks and impressions happen. In August 2025, 96.98% of desktop… Read more ›
Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often comes down to how quickly you can execute. You need to understand your market and know how to scale your operations. AI tools can help you get off the ground. If I had to…
It’s difficult to spend the entire day working on outcomes. Sooner or later, there are tasks to be done, tasks we believe will get us to the outcome we seek. But it’s easy to spend the whole day on tasks, failing to recalibrate and ignoring the fact that the tasks might not be helping us…
The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday. With reckless optimism and zero follow-through. But Katie Miserany, SurveyMonkey’s Chief Communication Officer and SVP of Marketing, thinks the real problem isn’t AI — it’s that most marketers have forgotten a fundamental truth: Just…