The difference between ‘buy now’ and ‘bye now’ is very thin.
Sometimes, when we push very hard for a commitment, we break the trust we’ve earned.
For a while, you might not notice the broken trust, because we’re encouraged to keep pushing, treating every individual as a walking ATM, not a relationship to be nurtured and a person to be helped.
Soon, though, you run out of the gullible and all you’re left with is distrust.
Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer isn’t very popular: “Sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into…
Around the globe, more than 300 billion emails are sent and received each day, on average. If you ask me, that’s 300 opportunities to market yourself in your email signature. Many people treat their email signatures like an afterthought, which is a big missed opportunity. It’s a chance for you to tell others who you…
As a youngster, way back in 2010, I remember watching a YouTube video that fascinated me. I was learning to play the keyboard at the time and came across an upload by MysteryGuitarMan that lets you play a song by clicking on piano keys displayed on the screen. My song of choice? “Mary had a…
Content briefs are simple documents that tell a writer… what to write about. They provide the information and context writers need to understand the goal of each article, ensure they cover all the key points, and turn in an A-grade… Read more › Post Views: 80
I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it. Use PPC tools and software to understand ad performance and adapt as necessary….
Review neglect can erode your local business’ reputation, but fear of reviews is valid. Miriam Ellis walks you through acknowledging, reframing, and diminishing fears you or your clients may have. Post Views: 57