The difference between ‘buy now’ and ‘bye now’ is very thin.
Sometimes, when we push very hard for a commitment, we break the trust we’ve earned.
For a while, you might not notice the broken trust, because we’re encouraged to keep pushing, treating every individual as a walking ATM, not a relationship to be nurtured and a person to be helped.
Soon, though, you run out of the gullible and all you’re left with is distrust.
Dan Dennett explained that it began as a survival mechanism. It’s important to predict how someone else is going to behave. That tiger might be a threat, that person from the next village might have something to offer. If we simply wait and see, we might encounter an unwelcome or even fatal surprise. The shortcut…
In this post, I’ll show you how I found and optimized my post for these related keywords. Related keywords are words and phrases closely linked to your main keyword. There are many ways to find them. You can even just… Read more › Post Views: 54
These questions are adapted from the legendary book Good Strategy, Bad Strategy by Richard Rumelt. They’re designed to: Most companies have the same core problem: they need more customers, and they need more money from those customers. But every company… Read more › Post Views: 112
Engineers can optimize a bridge. There are some bridge designs that satisfy aesthetic, financial, durability, safety and efficiency needs better than others. The work of optimization is finding the best set of tradeoffs. Maximization, on the other hand, seeks the solution that ranks the highest for just one goal. After it peaked, Yahoo sought to…
In one corner of the parking garage near my office, car satellite radio doesn’t work. This is clearly broken, but it’s also not a problem. Certainly not a problem worth anyone’s attention when there are so many other problems to be addressed. Problems, by definition, can be fixed. But they might not be worth the…
Goodbyes are hard. And it’s even more challenging when you must say goodbye through email. Recently, I left my full-time teaching position to pursue a writing career. Sending a farewell email to my close colleagues, unaware of my decision to transition to a new job, was bittersweet. I preferred to say goodbye in person, but…