Build a Search Intent Dashboard to Unlock Better Opportunities

In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions. Yet, by the end of each day, I felt like the most critical stuff remained unattended. To put…

It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry needs, but the sweeping proclamations of “artificial intelligence will upend business as we know it” are only now feeling especially urgent. I blinked, and everything was ChatGPT. Blink again,…

I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run by artificial intelligence (AI). I’m being dramatic, of course, but AI is transforming how we work, play, and live faster than any tech I’ve seen in my decade-long marketing career. With so many changes and unknowns, it’s…

Some facts and assertions about healthcare (particularly in the US) and then an outline of a change agent that could improve health, perhaps dramatically. We spend an enormous amount of time and money on healthcare. The typical visit to a healthcare clinic lasts an hour and a half. The typical time with a doctor is…

Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting templates to guide them. While this is partly due to natural variation in everyone’s creative process, copywriting best practices vary based on your audience, purpose, and format — not to mention year,…

I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my inbox which don’t prompt me to, well, re-engage. While getting ignored by your subscribers is…