Build a Search Intent Dashboard to Unlock Better Opportunities
If you’ve ever labored for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.
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Why The Sales Team Hates Your Leads (And How To Fix It)
You ask the head of marketing how the team is doing and get a giant thumbs up. “Our MQLs are up!” “Website conversion rates are at an all-time high!” “Email click rates have never been this good!” But when you ask the head of sales the same question, you get the response that echoes across…