Build a Business Case to Get an International SEO Investment Approved for 2024

It’s just a week until Valentine’s Day, a multi-billion dollar spending jamboree. As often happens, the people we depend on for much of it get the short end of the deal, but a little mindful planning can make a difference. The heart shape we associate with love came from leaves. The ivy and fig leaves…

Racehorse American Pharoah had left heart ventricle bigger than most. Learn how that data discovery led to big success, and how you can use data analytics to reveal surprising insights and drive valuable marketing success. Post Views: 200

New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that now will bring long-term success. Post Views: 274

For example, let’s say your brand gets 20,000 searches in a month, and your three main competitors get 15,000, 10,000, and 5,000 searches, respectively. The total branded search volume in your category is 50,000. To calculate your share of search:… Read more › Post Views: 113

Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement. Dry January refers to the growing trend of taking the month off from drinking alcohol. Consider it a four-week vacay for your liver. But it’s not meant to be a detox. Instead, the…

Access to information used to be scarce. We ranked college libraries on how many books they had, and time at the microfilm reader was booked in advance. Today, if there’s something I don’t know, it’s almost certainly because I haven’t cared enough to find out. I don’t understand molecular biology, the history of Sardinia or…