Learn how to transform your brand from a digital unknown into a recognized entity in Google’s Knowledge Graph. Jes Scholz’s Whiteboard Friday guides you through three essential steps: crafting a clear brand identity, implementing proper schema markup, and building meaningful connections that boost your visibility across Google’s ecosystem.
If you’ve ever said, “It would have been easier if I’d done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment. Post Views: 63
Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience. Post Views: 92
Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World. Post Views: 28
One way to look at power is “you get to tell people what to do.” But an alternative is that the most powerful institutions, brands and people are the ones who are in alignment with their audience. Trust and the benefit of the doubt are more powerful and resilient than command and control. It’s more…
Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and me have so many fun opportunities to get creative and to make things even better — they actually work. According to recent HubSpot Research, marketers rate Instagram the #1…
As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together! Not only has a lot changed about the internet since I was an elementary schooler but it’s also changed how we shop, making online marketing crucial for businesses. As of 2024, there are 2.71 billion…