Marketers frequently measure the time a consumer spends with content as a proxy for trust. The more time spent with the content, the deeper the trust in the content or brand. That’s a big mistake. Find out why.
A little faster is a market advantage. A step change in speed changes the market entirely. Fedex was faster mail. It allowed them to grow and profit. Email, on the other hand, completely changed communication. In the discussions of AI, most people are failing to consider the step change in speed. A logo made in…
ChatGPT and Google Bard have entered the chat. You’re missing the party if you haven’t joined the conversation around artificial intelligence (AI) in digital marketing. Perhaps you’re exploring AI on your own, or your boss asked you to report back on ways to implement AI in your work (welp!). Whatever your motivation, I’m here to…
As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before. In this article, we’ll…
Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t. Post Views: 121
Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent. This is vital for ecommerce because users searching for specific products are usually further down the sales… Read more › Post Views: 113
Here are some of the best use cases. If a page is outranking you, it could be because it covers important subtopics searchers want to see (while you don’t). Here’s how to find these subtopics: The Content gap report shows… Read more › Post Views: 100