Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.
Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow, and disconnected? Two words: legacy CRM. The concept of customer relationship management (CRM) has existed for decades, and…
My new book (out today) contains more than 500 questions. Here are some to get you started: Who is this project for? Who is my smallest viable audience? What change do I seek to make with this project? What is my strategy to make this change happen? Can I articulate it clearly? What resources and…
When integrated into your marketing and product positioning strategies, questions can transform organic growth, product development, and more. Post Views: 102
This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this? Post Views: 59
Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list. Post Views: 20
Thousands of other job seekers are applying for your dream job. So, if you want to get hired, you must learn how to start a cover letter that makes you stand out from the crowd. As someone who’s written several cover letters — including the one that landed me my dream job at HubSpot —…