Assume lack of context
The person you’re working with might not know what you know, might not see what you see.
It’s tempting to begin where we are.
But it’s more useful to begin where they are.
The person you’re working with might not know what you know, might not see what you see.
It’s tempting to begin where we are.
But it’s more useful to begin where they are.
Living indoors, connected to a screen, it’s easy for the months and years to blur together. The seasons used to matter more. But for young adults, they still do. Transitions are built around the seasons, and the headlong rush to a career is still sometimes interrupted by months where there’s a chance to reset and…
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another. This year, a few clear themes emerged: yes, AI can help you be a better and more efficient marketer, but human connection is more important than ever; authenticity, even…
It’s easy to imagine that we should do our work and then, when it doesn’t work as we hope, improvise to fix it. But perhaps our work is to show up ready and willing to deal with a future we didn’t expect. I keep writing about it because we all need to keep thinking about…
I’ve been sorting data in Excel for years, even before I joined HubSpot in 2011. And considering that content marketing tools often exported unordered data without a logical order, it’s safe to say I know a thing or seven about keeping data tidy in Excel. While Excel and its data-sorting methods have improved over the…
Graza. Fishwife. Brightland. These brands represent some of my favorite CPG designs. Marked by bright colors, bold fonts, and creative illustrations, this style of packaging is now moving beyond specialty stores and into big retail aisles. “If you walk into almost every major retail chain grocery store in the U.S., there would be at least…
Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for pharmaceutical companies. Whether you’re tracking drug samples, coordinating clinical trials, or ensuring compliance, pharmaceutical companies benefit from CRM systems with features that support their specialized workflows. This guide examines four leading CRM solutions that help…