Assume lack of context

We’ve pulled the top 100 most visited sites by organic traffic from our database. YouTube is the most visited website, with an estimated ~4.8 billion monthly organic visits. Most other sites on the list are recognizable brands to us English… Read more › Post Views: 139

Access to information used to be scarce. We ranked college libraries on how many books they had, and time at the microfilm reader was booked in advance. Today, if there’s something I don’t know, it’s almost certainly because I haven’t cared enough to find out. I don’t understand molecular biology, the history of Sardinia or…

When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of my main questions every day was, “How do these brands do it? How do they constantly come up with brilliant blog ideas?” Today, I’m pulling the curtain…

This question is a trap. It’s based on scarcity and entitlement, and most of all, the world isn’t listening. When more and more people focus on this question, it simply pushes us apart. On the other hand, “what do I owe the world?” opens the door for endless opportunity. When lots of people ask this…

“Ease” isn’t the same as “easy.” In fact, they’re often at odds. Easy work is hardly worth our effort. It can deaden us instead of giving us the chance to bring our best selves to life. Ease, on the other hand, is the feeling of doing something worthwhile, and doing it well. When we choose…

Search engines are a part of daily life. Set up your search engine marketing correctly, and it can also be a part of your daily business growth. Search engine marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While you must employ organic strategies to attract…