Assume lack of context
The person you’re working with might not know what you know, might not see what you see.
It’s tempting to begin where we are.
But it’s more useful to begin where they are.
The person you’re working with might not know what you know, might not see what you see.
It’s tempting to begin where we are.
But it’s more useful to begin where they are.
In SEO agencies, we get too caught up in the SEO and forget that there’s a client. Understand what they want in order to align your SEO strategy with their goals. Learn more in this episode of Whiteboard Friday. Post Views: 79
When done correctly, digital public relations enables brands to elevate their presence in online news publications while boosting website authority with a relevant, growing backlink profile. Learn more in this article. Post Views: 95
To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition). Many KPIs also have overlapping audiences (SEOs and content marketers may track very… Read more › Post Views: 84
In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees. Post Views: 60
ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). I’ve seen a lot of discourse on LinkedIn about ChatGPT resumes and other professional use cases for AI. Since the job market is on fire right now, I decided to do a little digging myself…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Mistakes are part of the journey for every digital course creator, and trust me, I’ve made my fair share of them as I’ve built my business. But for every one of these missteps, there’s…