In SEO agencies, we get too caught up in the SEO and forget that there’s a client. Understand what they want in order to align your SEO strategy with their goals. Learn more in this episode of Whiteboard Friday.
Explore 3 types of content gap analysis to help you find high-quality content ideas, monitor your competitors, and beat their SERP rankings. Post Views: 68
Somewhere in the back of your mind, you probably remember reading at least one article saying that our attention spans are down to a “mere 8 seconds” — or “less than a goldfish”. While it sounds catchy, it’s not that simple. It’s easy to jump to conclusions and get swept up in the clickbaity narrative,…
What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope. Post Views: 76
I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in one, I naturally lean towards using icons. They are visually appealing, convey information and intent instantly, and make clicking effortless. But not all businesses use…
Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider. Post Views: 14
Optimizing a device or system means squeezing every drop of productivity out of it. In the short-run, optimization works as long as the world stays the same. We can optimize a device to work at capacity. However, something working at capacity blows up if you step on the gas when you need 5% more out…