To find the answers, our data scientist, Xibeijia Guan, analyzed over 43,000 keywords—each with at least 16 recorded AI Overviews—over the course of a month. She extracted this data from Brand Radar, our new AI visibility tool that tracks hundreds…
Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect strategy. But it’s also imperfect. As a public company, NerdWallet must openly admit when its SEO fails. Worse still, dips… Read more › Post Views: 231
HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address. With seamless CRM integration and unlimited sends that don’t affect your marketing contact limits, Transactional Email ensures reliable delivery of critical customer communications. Here‘s what…
To answer these questions, we analyzed our database of 146 million SERPs and explored how often AI Overviews appeared for 86 different keyword traits, from YMYL to CPC to query length. Across our data set, AI Overviews appear for 21%… Read more › Post Views: 18
In this Whiteboard Friday, Andy Chadwick explains why content still matters in the age of AI and reveals his 6-step framework to write faster, add personality, and maintain your authentic voice. Post Views: 134
Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. However, the biggest determinant of effective marketing is your audience. That includes whether you understand your audience in the first place and how you communicate with them from…
Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was driving to the airport and saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram and a SKIMS segment on “Keeping Up with the Kardashians.” I had one of…