What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday

Here are some holiday marketing strategies you can use: When I asked for the best marketing strategies for 2024’s holiday season on LinkedIn, Kaj Kandler told me to make preparations for next year instead. That’s because I asked too late:… Read more › Post Views: 77

One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony…

Don’t let the allure (or dread) of new tools distract you from planning a rock-solid strategy focused on the content experiences throughout the buyer journeys. Then, choose the tech to support it. Robert Rose explains how. Post Views: 94

Dive into this republished episode of Whiteboard Friday from 2023 with Chris Long as he reveals five ingenious ways SEOs can leverage ChatGPT.  Post Views: 101

Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next. Post Views: 84

“The mean” is the average. Another word for “mediocre.” When an organization gets big enough, by definition, it’s the average. When you have enough customers, they represent the population as a whole. If you find yourself seeking to serve the largest possible number of people, you’ve signed up to be average. Without a doubt, you’re…