How to Write AI Content Optimized for E-E-A-T

A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie. Whether you’re a new or tenured brand, media coverage can have a massive impact on how you are perceived by your target audience. That’s where a media kit (a close cousin of the press kit)…

There’s no such thing as work life balance. There’s simply life. And you spend part of your life at work. One way to change the pressure of work is to expand or contract the size of the container that holds it. It’s a trap to embrace a productivity shortcut that isn’t a shortcut at all–simply…

It’s surprisingly easy to be generous and find solutions to our friend’s problems. Much easier than it is to do it for ourselves. Why? There are two useful reasons, I think. FIRST, because we’re unaware of all the real and imaginary boundaries our friends have set up. If it were easy to solve the problem,…

As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral to marketing. Content creation is what happens behind the scenes. It‘s how Google can offer the perfect answer to your problem with a link to…

Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and at higher stakes) than ever. Don’t let these SEO mistakes and misunderstandings knock you off your game. Post Views: 76

As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers —…