Think Like a Golfer To Create a Winning Content Strategy
More content always seems better or at least less risky. But what if you played a different strategy? Play as you would in golf — fewest swings of the club wins. Let’s explore.
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Sometimes, in the absence of data or useful experience, we’re left to act on our instincts. It’s worth noting that other people have instincts as well. And in a given situation, their instincts might prove to be as right as often as ours. Just because it’s your instinct doesn’t mean it’s the best instinct. When…
Be human or be ignored — why authenticity matters and how my brand helped me launch a business
I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t my ideas and work supposed to speak for themselves? But as I looked around at who was actually gaining traction in my industry, I noticed something important. The most talented…
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Once life gets busy, it’s sort of inevitable that we begin to sort the work to be done. And the most natural sort is to focus on the urgent. After all, if that plate is about to break, it’s hard to watch it fall when you’ve decided to work on something less urgent instead. Which…
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New Marketing Jobs That Could Focus on AI [Data + Examples]
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Good instincts
Sometimes, in the absence of data or useful experience, we’re left to act on our instincts. It’s worth noting that other people have instincts as well. And in a given situation, their instincts might prove to be as right as often as ours. Just because it’s your instinct doesn’t mean it’s the best instinct. When…
Be human or be ignored — why authenticity matters and how my brand helped me launch a business
I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t my ideas and work supposed to speak for themselves? But as I looked around at who was actually gaining traction in my industry, I noticed something important. The most talented…
The two-minute warning
Once life gets busy, it’s sort of inevitable that we begin to sort the work to be done. And the most natural sort is to focus on the urgent. After all, if that plate is about to break, it’s hard to watch it fall when you’ve decided to work on something less urgent instead. Which…
Clear ice
I love Zamboni machines. They’re ungainly, they’re slow but they’re also majestic. Like an elephant for ice hockey. After each period, when the ice is chopped up by play, the Zamboni rolls out and leaves behind a sheet of perfect ice. Cold, smooth and untouched. It’s useful to acknowledge that the same service is offered…
The Future of Social Media [Research]: What Marketers Need to Know
Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You’re probably wondering what the social future of social media could look like and how marketers will need to adapt. To answer your question, here are my guesses based on the latest…
New Marketing Jobs That Could Focus on AI [Data + Examples]
Marketing is undergoing some major changes. Chief amongst those is the changing roles, with AI marketing jobs popping up in recent job searches, requiring applicants to work with AI in the job description or the role itself. And while AI is certainly changing the game for everyone, it’s having an even greater impact on marketing….
Good instincts
Sometimes, in the absence of data or useful experience, we’re left to act on our instincts. It’s worth noting that other people have instincts as well. And in a given situation, their instincts might prove to be as right as often as ours. Just because it’s your instinct doesn’t mean it’s the best instinct. When…
Be human or be ignored — why authenticity matters and how my brand helped me launch a business
I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t my ideas and work supposed to speak for themselves? But as I looked around at who was actually gaining traction in my industry, I noticed something important. The most talented…