How to Appear in Position One in 2024 — Whiteboard Friday

Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and retailers who sell the products. Find out why this new initiative deserves attention from all B2B marketers. Post Views: 68

Which was not the first time I saw us being criticized for the accuracy of our search volume metric. But here’s the kicker… There’s NO SUCH THING as an accurate search volume: I already published a pretty detailed article about… Read more › Post Views: 80

With a purchasing power of more than $450 billion in the United States alone, Gen Z’s buying habits are shaking up the global retail landscape. And honestly, it’s no surprise looking at my younger cousins, nieces, and nephews. Although many Gen Zers are still coming of age — earning their first allowances and paychecks, entering…

My new book (out today) contains more than 500 questions. Here are some to get you started: Who is this project for? Who is my smallest viable audience? What change do I seek to make with this project? What is my strategy to make this change happen? Can I articulate it clearly? What resources and…

Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends. Learn more Check out more resources on how Google works: Post Views: 69

Google’s rolling out its Search Generative Experience to the public. And that’s not the only AI-influenced impact on search results pages. It’s time to update your content strategy to better reflect these new search experiences. Post Views: 84