5 Trends in Content Localization + 1 to Keep an Eye On

As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this particular example? It doesn’t get much simpler or more impactful. Sure, I’m a self-proclaimed CRO geek, but if you were able to increase the conversion…

As it stands AI traffic isn’t making much of a dent, so is it worth pursuing? Here’s what we know so far… We studied the traffic makeup of ~35K websites, and found that AI sends just 0.1% of total referral… Read more › Post Views: 160

You know the expression, “What you see is what you get”? Well, an email preview makes sure that’s the case when it comes to sending email marketing campaigns. In this post, we’ll discuss the best free and paid email testing, previewing, and email rendering tools you can use to make sure your emails are ready…

What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn’t offer real value or be truly engaging. Short videos? Those were for people with short attention spans. Then, I stumbled upon a four-minute video about productivity hacks. I almost scrolled past it, but something about…

I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and open-ended. This was the push I needed to learn how to write SMART goals. While career goals are important, a structured approach to setting and achieving them is vital to making meaningful progress. Adopting this…

Tolerance is an engineering term. When the parts of a car are made to a low tolerance, that means that they fit perfectly. A modern Lexus is a better car than a 1976 Nova because relentless improvement means that the parts are more exact. Tolerance is a design term. When a system can tolerate non-perfect…