How the SERPs Guide Content — Whiteboard Friday
From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.
From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.
In 1959, three years after Columbia Records spent a fortune rolling out stereo recording, a senior A&R executive named Ward Botsman told the New York Times, “Let’s face it, the craze for stereo has not been as intense as expected,” writing off the format that would end up thriving for, as far as I can…
I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. A recommendation letter differs from a resume or a cover letter because it comes from someone who…
As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers —…
If productivity is useful work created by time or money, it’s worth thinking about what we mean by ‘useful’. There are areas where reliability is crucial. It turns out that building an airplane that works 95% of the time is incredibly easy compared to building one that never crashes. I think we’re all pleased that…
Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow, and disconnected? Two words: legacy CRM. The concept of customer relationship management (CRM) has existed for decades, and…
When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can’t believe the marketing power that we have sitting at our fingertips today. Instead of broad-stroke campaigns based on geography, brands are now able to target consumers in unique segments and offer genuinely personalized experiences (with minimal money spent)….
In 1959, three years after Columbia Records spent a fortune rolling out stereo recording, a senior A&R executive named Ward Botsman told the New York Times, “Let’s face it, the craze for stereo has not been as intense as expected,” writing off the format that would end up thriving for, as far as I can…
I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. A recommendation letter differs from a resume or a cover letter because it comes from someone who…
As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers —…
If productivity is useful work created by time or money, it’s worth thinking about what we mean by ‘useful’. There are areas where reliability is crucial. It turns out that building an airplane that works 95% of the time is incredibly easy compared to building one that never crashes. I think we’re all pleased that…
Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow, and disconnected? Two words: legacy CRM. The concept of customer relationship management (CRM) has existed for decades, and…
When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can’t believe the marketing power that we have sitting at our fingertips today. Instead of broad-stroke campaigns based on geography, brands are now able to target consumers in unique segments and offer genuinely personalized experiences (with minimal money spent)….
In 1959, three years after Columbia Records spent a fortune rolling out stereo recording, a senior A&R executive named Ward Botsman told the New York Times, “Let’s face it, the craze for stereo has not been as intense as expected,” writing off the format that would end up thriving for, as far as I can…
I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. A recommendation letter differs from a resume or a cover letter because it comes from someone who…