How to Leverage Content and AI-powered Tools in Your Content Writing
Find the balance between using content and AI tools and human expertise to create high-quality content that connects with your audience and ranks higher in the SERPs
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The other choices
The intentional, noticed choices are obvious. “Vanilla or chocolate?” But most of the choices we live with are unseen. They’re expensive, challenging and invisible. When we plan an event with an outdoor component, we’re choosing to be anxious about the weather in the week leading up to the big day. When we buy something with…
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Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)
“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email marketing, your brand’s message has just as much chance of being viewed as Apple’s, or Google’s, or [fill in your favorite big brand here]. Today’s master is here to help you not waste that chance….