Top SEO Tips for 2024 — Whiteboard Friday

Consider building a word cloud of your writing. It might be all the text on your website, or the last 50 emails you sent. It might be your new book or the speech you’re going to give at Rice University. It only takes a few minutes. I use wordclouds.com because it’s easy and free. Click…

If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession plan for the next generation of business leaders. I’ve personally worked at companies that took succession planning seriously, and those that didn’t, and the difference was stark. According to this 2023 report, “three years is…

When disasters strike, many companies send up “thoughts and prayers.” Rarely is that messaging enough. Learn how marketing can get involved to turn those thoughts into actions that actually help. Post Views: 156

Peter Drucker didn’t say “culture eats strategy for breakfast,” but reality rarely gets in the way of a good quote. But what does it mean? I think what ‘not Drucker’ meant was that MBA tactics will always be subverted by the power of systems, and that systems disguise themselves as culture (“what are things like…

I fully admit I’m terminally uncool. But as a marketer, I can’t let my lack of swag (rizz? drip?) be an excuse for being behind the times. And with nearly 2 billion users, that means I’ve gotta get on Instagram. Luckily, I’m surrounded by veteran marketers and social media experts who are teaching me how…

She doesn’t grow plants. The plants grow themselves. Her job is to create conditions for the plants to grow. The soil, the water, the light, the weeds… these are the conditions. But none of it happens if the plants don’t do the thing they want to do in the first place. This is always true,…