Want to Stand Out From the Herd? Ditch Commodity Content for Proprietary Research

Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case. In fact, with a plethora of tools that make design much more accessible to people without complex…

A great graphic design portfolio doesn’t do the work for you, but as an ever-running marketing tool, it can change your life by reeling in new opportunities. AI-generated design as well as online design platforms like Canva are impacting graphic design hiring, making your portfolio more important than ever before. So whether you‘re a full-time…

I’ve written hundreds of blogs as a content marketer, but I’m still susceptible to the amateur mistake of thinking about writing for SEO only after a blog is already written. However, I’ve found that it’s a lot easier to think of SEO as the bookends of your blog. It can inform what you should write…

Keyword intent is the key to understanding your audience’s needs. Discover how to decode search queries and deliver exactly what they’re looking for. Post Views: 28

In today’s data-driven world, the ability to transform data into actionable insights has never been more critical  for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. Why building the right strategy will…

Whether I’m walking into a restaurant, or passing by an advertisement through a windowpane, I seem to run into QR codes just about anywhere these days. I feel like this is the case for everyone now that 45% of shoppers claim to use marketing-related QR codes. There’s no denying the popularity and convenience of the QR…