New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do.
When we feel like doing something selfish, indulgent, hurtful or short-term, we can simply decide to do it later. And when it occurs to us that we might be able to make a useful contribution or do something important, perhaps we could do it now. Post Views: 62
While building a project, I found that a key part was stuck. I tapped it with a mallet, then harder, and eventually whacked at it. No luck. Then I got smart and put three clamps around the part, gently turning each one, increasing the pressure, until it simply popped out. Persistent, gentle pressure almost always…
Conducting your first migration or looking to improve your workflow? Learn how to prevent issues and ensure success during website migrations Post Views: 74
Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There are many different styles of leadership, and each can have a different impact on a company. In my experience, leadership styles can evolve over time, and I would argue that…
Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. It should be easy enough, right? Just slap together a photo and a couple of posts and expect the leads and customers…
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you can in order to expand…