What to Do With Aging Local Business Content: Review, Update, and Re-promote!

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you’re great at X or that you’re way ahead of the competition when it…

That’s sort of an oxymoron. The original figureheads were carved into the bow of a ship. They exist to express the spirit of the boat and to demonstrate its power and resilience. Here’s an AI recreation of the most famous one: The sailors were wise enough to understand that the purpose of a figurehead isn’t…

Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal. So when I got the chance to chat with Christophe Combette, a director of product management at Google, I wanted to know what there is…

Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise. Post Views: 99

When I’m doing something that involves multiple steps, you can be sure I want to remember it. Sometimes my brain can’t be trusted with that, so process documentation is the answer. Whether you’re completing recurring tasks or creating a new program, process documentation can help you formalize your business endeavors. In fact, creating documentation helps…

I‘ve been running HubSpot’s Marketing Daily emails for about as long as I’ve been with the company (a slight nudge for you to subscribe), so I know a thing or two about getting your marketing emails to the right inbox. I also know a lot about avoiding spam trigger words and filters. Though avoiding trigger…