What I Have Learned From Conducting Over 100 Website Migrations

MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants. Imagine you’ve recently launched a new clothing brand and want to find eCommerce stores… Read more › Post Views: 44

Disney theme parks created more than 20 billion dollars in revenue last year. Coney Island, not so much. Coney Island is dozens of small honky tonk vendors and attractions, an ecosystem, not a corporation. Independent local stores got hammered by the more organized stores in the mall and then by the centrally controlled Wal-mart and…

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. But once I started implementing these frameworks, things started to click. Suddenly, my campaigns were more focused, organized, and…

Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you to make informed decisions and drive business growth. Post Views: 284

I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed, and long- or short-form. Whatever video production tips or techniques you use, your efforts can pay off in a big way. A whopping 88% of…

In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and operations. In my experience leading demand gen and marketing ops teams, I’ve seen the biggest performance lifts come from automating the invisible work: lead handoffs,…