Big Brand Content Examples That Shine, Charm, and (Sadly) Bore
Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.
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Better at being better
In most competitive markets, when an organization offers a new benefit, others will quickly move to match it. This means that it’s hard to justify the hard work of creating something better, because it’s just going to become a new standard. It doesn’t pay for a credit card company to invest in customer service, the…
How to Measure Social Media Marketing ROI [With Expert Advice]
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5 Smart Ways to Spy On Your Competitors’ Ads
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Consultant behind Meow Wolf, Blue Man Group shares lessons on joy, playing, and branded experiences
Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common? They’ve all sought out today’s guest as a consultant. But today’s master is… actually not a master of marketing at all. In fact, he’s never worked a day in marketing. But he literally wrote the…
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Before buying a house, it makes sense to spend a day on foot, walking around the neighborhood. You’ll notice things you might have missed in a car. Before starting a business, spend a few shifts working the cash register at a similar establishment. And before going into marketing, go make some sales. In the USA,…
Taxonomy as a service
When the truck makes a delivery at the nearby True Value hardware store, Danny needs to figure out which shelf to put it on. Should the extension cords go next to the hoses? After all, they both do the same thing, one with electricity and one with water… The purpose of putting things in order…
Better at being better
In most competitive markets, when an organization offers a new benefit, others will quickly move to match it. This means that it’s hard to justify the hard work of creating something better, because it’s just going to become a new standard. It doesn’t pay for a credit card company to invest in customer service, the…
How to Measure Social Media Marketing ROI [With Expert Advice]
When building effective social media ad campaigns, the biggest question isn’t “How much should I spend?” It’s “For every dollar I spend, how much do I get back?” In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this makes the amount you spend less…
5 Smart Ways to Spy On Your Competitors’ Ads
This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You also don’t want to get into a copying war and… Read more › Post Views: 23
Consultant behind Meow Wolf, Blue Man Group shares lessons on joy, playing, and branded experiences
Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common? They’ve all sought out today’s guest as a consultant. But today’s master is… actually not a master of marketing at all. In fact, he’s never worked a day in marketing. But he literally wrote the…
The long walk
Before buying a house, it makes sense to spend a day on foot, walking around the neighborhood. You’ll notice things you might have missed in a car. Before starting a business, spend a few shifts working the cash register at a similar establishment. And before going into marketing, go make some sales. In the USA,…
Taxonomy as a service
When the truck makes a delivery at the nearby True Value hardware store, Danny needs to figure out which shelf to put it on. Should the extension cords go next to the hoses? After all, they both do the same thing, one with electricity and one with water… The purpose of putting things in order…
Better at being better
In most competitive markets, when an organization offers a new benefit, others will quickly move to match it. This means that it’s hard to justify the hard work of creating something better, because it’s just going to become a new standard. It doesn’t pay for a credit card company to invest in customer service, the…
How to Measure Social Media Marketing ROI [With Expert Advice]
When building effective social media ad campaigns, the biggest question isn’t “How much should I spend?” It’s “For every dollar I spend, how much do I get back?” In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this makes the amount you spend less…