Trying harder

How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page design needs, and making those elements the “best” they can be often depends on what your landing page goals are. If you’re looking to up your landing page game, knowing what goes into a…

I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes. Consumers want brands to make a difference, meaning they care about corporate social responsibility. In this post, I’ll discuss: Types of Corporate Social Responsibility How can brands be socially responsible? Corporate…

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers. Obviously, that‘s not completely…

If you’re a graphic designer, I have to give you praise because, without your creativity and your keen eye for design, it would be a struggle for marketing to create campaigns that catch their audience’s attention. And what better way to show my appreciation to graphic designers than to write a post with helpful graphic…

Every day, this blog is automatically echoed on my Linkedin channel. Over the last few years, the traffic to those posts on Linkedin is down more than 90%. Understandable. Platforms evolve, people shift their patterns and interests. I recently did a manual post on Linkedin, though, and was amazed to discover that within minutes, it…

Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you. So, I consulted with a bunch of…