Here Are the Champions: 25 Top Moz Blogs of 2023

One of my favorite methods of marketing is integrated marketing. I love when I’m scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels. It shows consistency and creativity, and it keeps a brand top of mind with its audience. But what is integrated marketing?…

Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great. Post Views: 101

I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. A recommendation letter differs from a resume or a cover letter because it comes from someone who…

However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if you choose to outsource).  A solution to that is a lean… Read more › Post Views: 88

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? While this top-down approach is common, it isn’t the only way to budget. The opposite…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Less than a year after launch, ChatGPT reported over 100 million weekly users according to OpenAI’s CEO Sam Altman. Our latest research found that there were roughly 127 million monthly visitors to OpenAI’s ChatGPT…