The only theories worth testing are those that are falsifiable–that it’s possible for the test to indicate that in fact, the theory is wrong.
And the difference between art and illustration is the same. Illustration can’t fail. It can be improved, surely, but it’s not wrong.
Art, on the other hand, is a bold assertion, something that might not work.
AI Assistants may also work slightly differently. By default, they don’t have any notion of websites and can make up sources. Looking at you ChatGPT. Some systems are augmented with search, where they retrieve documents first and they’re less likely… Read more › Post Views: 129
Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24 billion social media users worldwide, social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue. HubSpot’s CRM helps social media companies streamline their customer relationship…
The person you’re working with might not know what you know, might not see what you see. It’s tempting to begin where we are. But it’s more useful to begin where they are. Post Views: 250
However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off experiments. So, I wondered if it was possible for us to find out the ‘truth’ using data instead.… Read more › Post Views: 88
This is a sweeping generalisation, but it’s a useful one. You probably deserve a promotion, but on its own, that’s rarely enough to actually get you promoted. There are forces working against you: the cold, hard unit economics of your… Read more › Post Views: 155
…but it’s often overlooked. A farmer might yearn for twice as much land. But it’s far more efficient to double the yield on the land he already has. Marketers often hustle to get the word out. To reach more people. And yet, activating the fans you already have–the ones who trust you, who get the…