So I did something different: I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which newsletters they actually read and recommend. The result? A curated list of newsletters that span SEO, media,…
Customers don’t just mindlessly purchase products or services. It’s through customer journey analytics that marketers can understand their journey from discovering a brand, to making a purchase, to potentially becoming brand advocates. To truly make sense of your customer’s experience, I believe leveraging customer journey analytics is not only beneficial, but key to learning more…
Dan Dennett explained that it began as a survival mechanism. It’s important to predict how someone else is going to behave. That tiger might be a threat, that person from the next village might have something to offer. If we simply wait and see, we might encounter an unwelcome or even fatal surprise. The shortcut…
But doing that is akin to the underground inventor who has made something and is looking for someone to buy it: In essence, when you’re asking “How do I promote my content?”, you’re in fact asking “How and where can… Read more › Post Views: 303
Staying ahead and making great decisions on what to do next means understanding the data. We’ve run dozens of data studies helping SEOs and marketers figure out what’s going on and what they can do next. If you’d like to… Read more › Post Views: 128
Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years. Think about it. What kind of things do you save? If you’re like me, it’s photos of people and moments you don’t want to forget, maybe a ticket stub…
It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google’s…