We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs for their response. But how, exactly? To find out, we’ve run a series of experiments looking at the relationship between the URLs cited…
Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience. Post Views: 285
Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Representation matters. We…
The Strategy Deck that I made to go with my book has developed a real following. It’s a powerful way to break a creative logjam. Taking out the deck in a meeting lowers resistance and increases a sense of possibility and playfulness. I’ve just gone back to press for a fourth printing, but they take…
In this article, we’re looking at bootstrapped SaaS companies that gained the greatest amount of referring domains in the past year. Bootstrapped businesses generally don’t have huge budgets to spend on marketing, so any strategy these small-but-mighty companies use to… Read more › Post Views: 220
I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct…
If it happened to us, our memory of it is a story, our record of it with us at the center. Even if it’s on video, even if other people were there, our narrative and the context and the play by play belong to us. The useful question might be: “Is my story helpful?” And…