Welcome to New York: 20 Adventures for MozCon Attendees

In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully. Post Views: 197

Thank you to everyone who submitted pitches to speak at MozCon! After much deliberation, we settled on two community speakers that we’re confident are going to be a great addition to the MozCon Stage. Ready to meet them? Post Views: 294

The pre-work involves important choices: Am I willing to be wrong about the fact that I’m a person who doesn’t know how to do this? Am I open to feeling incompetent as I discover a new skill is possible, but I don’t know how to do it yet? Will I be resilient enough to recover…

For those embarking on a website migration, keep in mind the importance of meticulous planning coupled with flexibility and constant communication with stakeholders. This will let your migration unlock new potential and achieve unparalleled growth. Post Views: 259

In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed in front of them, but when they heard the footsteps of the person bringing the food. He ran experiments where he’d ring a bell right before he fed his dogs. After repeating this several times, the dogs…

Often, the things we want the most aren’t directly related to the things we need. In fact, they might be very similar to things we already have. Wants are fueled by stories, and stories come from culture and connection and marketing, not from our actual physical or spiritual needs. Post Views: 74