“No” is an option

Venture capital (VC) firms have unique relationship management needs that many customer relationship management (CRM) systems don’t address. They manage complex deal flows and must nurture and maintain long-term relationships with founders and partners. A venture capital CRM can work wonders to stay competitive and organized. Modern CRMs can help VCs streamline operations, uncover relationship…

There’s no doubt that AI is impacting the role of marketers around the world, but the skills marketers need to thrive in the future go beyond simply leveraging AI tools. Learn the top 4 skills marketers will need in the future in this blog post. Post Views: 284

“Lead nurturing is like gardening,” says Banish Angural, founder of Banish Media. “It’s about time, relevance, and a favorable environment to expect the growth from the seeds you have sown.” And as a B2B marketer, I couldn’t agree more. B2B products and services take time to sell. It’s difficult to take a prospect from not…

I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can create brilliant blog posts, scroll-stopping videos, or perfectly-timed X posts, but if it doesn’t fit into a strategy? It disappears. No momentum. No message retention. No ROI. That’s where media planning comes in. It’s not…

When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can’t believe the marketing power that we have sitting at our fingertips today. Instead of broad-stroke campaigns based on geography, brands are now able to target consumers in unique segments and offer genuinely personalized experiences (with minimal money spent)….