User Signals as a Ranking Factor & US vs. Google
Explore the debate of whether or not user signals are a ranking factor in this article with Tom Capper.
Explore the debate of whether or not user signals are a ranking factor in this article with Tom Capper.
Contrary to popular belief, companies don’t sell products — they sell branding. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola know exactly what experience they want customers to have when they make (or consider) a purchase. Being able to control the purchasing experience at this level is the power of branding…
By embracing mentorship and allyship, and by advocating for change, we can work together to build a better future for women in SEO. Post Views: 51
Do you see a clear path for advancement at your company? Do your teammates and direct reports? If not, expect to lose your best talent. But you can help shape the modern marketing career ladder. Robert Rose explains. Post Views: 9
At first, this stop sign sign makes a lot of sense: Lives are at stake. Break the rhythm, turn something ignored into something noticed. The challenge with “highlighting” is that it fades. When everything is in all caps, nothing is. Exclamation points are like salt. When people are commanded to pay attention, it’s worth reminding…
The defenders of the status quo often demand certainty when facing decisions about the future. It sets up the conditions for doing nothing, because certainty never happens until the future arrives. It’s much more useful to look at probabilities. Flipping a fair coin has a 50% chance of coming up heads. That’s a risky bet….
Three cataclysmic forces are shaking the search landscape – Google’s Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help. Post Views: 89