The Biggest Lessons I Learned From the HCU So Far
Struggling to recover from Google’s HCU updates? Learn data-backed strategies to protect your site by understanding topical radius and helpful content signals.
Struggling to recover from Google’s HCU updates? Learn data-backed strategies to protect your site by understanding topical radius and helpful content signals.
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest punch in the face for me that year. It was the most stressed I’ve ever been in my life.” — and came out the other side…
One strategy is to spend time finding the one wheel and address it. The better approach is to realize that if there’s one wheel that’s squeaking, it’s likely that all the wheels need lubrication. Post Views: 122
If you’re taking the wrong medication, that’s not going to help. It doesn’t matter how fast you’re going if you’re headed in the wrong direction. Post Views: 50
Is SEO really dead or are fearmongers twisting data to fit their narrative? Chima Mmeje debunks myths and reveals what actually works to dominate search in 2025 Post Views: 192
We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. Thanks… Read more › Post Views: 163
If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks and em dashes. At least, I’ve done my fair share of debates with colleagues over language preferences. But is it trivial? I don’t think so. After all, there’s a difference between…