How To Adjust Your Content Strategy for Google’s AI Mode

When it’s tough going and it feels fraught, it’s easy to imagine that the headwinds will never end. And yet, when all is going well and the wind is at our back, it’s tempting to imagine that this is the way it’s going to stay. Neither is true. The reason we see them as headwinds…

Teaching is not about assignments, textbooks or authority. It’s about the pedagogy, connection and approach that creates the conditions for a willing student to change their mind. Everything else is simply grunt work. Sooner or later, we are all self taught. Post Views: 81

Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that. Post Views: 311

Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization. Post Views: 344

Real estate professionals face unique challenges when it comes to staying top-of-mind with clients, nurturing leads through long sales cycles, and managing relationships with both buyers and sellers simultaneously. Email marketing addresses these challenges by enabling agents and brokerages to deliver personalized property listings, market updates, and timely follow-ups that keep prospects engaged throughout their…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business that only looked good from the outside. Creating only to satisfy the eyes of onlookers, audiences, and critics would be, and will always be, a waste of my time….