What do you need more of?
If our day (and our work) would get better if we had more:
- Division
- Shortcuts
- Momentary viral jolts
- Breaking news
- and doom
…we know where to get it. If not, then why are we spending our magical attention there?
If our day (and our work) would get better if we had more:
…we know where to get it. If not, then why are we spending our magical attention there?
Engineers can optimize a bridge. There are some bridge designs that satisfy aesthetic, financial, durability, safety and efficiency needs better than others. The work of optimization is finding the best set of tradeoffs. Maximization, on the other hand, seeks the solution that ranks the highest for just one goal. After it peaked, Yahoo sought to…
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It hadn’t happened in such a long time that I hesitated to respond. As I was walking through town, a driver pulled up, rolled down his window and said, “is this the way to Irvington?” We now take for granted that we’re unlikely to ever again be in a car and not know where we…