Ready to be…

Marketing is undergoing some major changes. Chief amongst those is the changing roles, with AI marketing jobs popping up in recent job searches, requiring applicants to work with AI in the job description or the role itself. And while AI is certainly changing the game for everyone, it’s having an even greater impact on marketing….

Deep dive into index bloat – a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl budget and index bloat, and discover practical solutions for cleanup. This Whiteboard Friday video helps you assess your site’s index health and implement…

Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary. This week’s master can put that on her bingo card. But, more importantly, her bingo card also includes working with a list of brands too long to say in one…

If you want to be a great painter, perhaps you could reverse engineer what made the Mona Lisa such an important painting. You could move to Italy. You could learn about shadows and light and technique. The problem is that the Mona Lisa isn’t the most famous painting in the world because of all of…

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything…

All sufficiently advanced technology is now widespread. Batman used to have gadgets that gave him an advantage over his adversaries. And Henry Ford had machines that allowed him to produce items far cheaper than the competition. Now, almost all technology magic is widely available and cheap. Technology has been the engine of cultural and economic…