How To Use LLMs for Competitive Research and Gap Analysis

All of this work is done by our tireless Partnerships Manager, Igor Gorbenko. I spoke to him to extract everything he learned about partnerships. The first time we sponsored podcasts, we spent $14,000 on five podcast campaigns. Like any good… Read more › Post Views: 156

The good news is that’s no longer true. Today, anyone with an internet connection can uncover really powerful market insights using affordable and even free tools. This guide will show you how. In simple terms, product research is the process… Read more › Post Views: 109

You’ll create a lot of different SEO reports for a lot of different people in an enterprise environment. Let’s look at some of the reports you’ll want to create and the metrics to include in them for different people. Money… Read more › Post Views: 287

But search for “how to get customers,” and you’ll find yourself flooded with advice, tips, and tactics. It’s hard to know which one to choose, considering that you have limited resources. Fortunately, most strategies on how to get customers boil… Read more › Post Views: 179

Disney theme parks created more than 20 billion dollars in revenue last year. Coney Island, not so much. Coney Island is dozens of small honky tonk vendors and attractions, an ecosystem, not a corporation. Independent local stores got hammered by the more organized stores in the mall and then by the centrally controlled Wal-mart and…

Tactics are tempting. We can lean into them, invest, build our skills and count on results. Strategies are more elusive. And a mismatch between strategy and tactics leads to wasted effort. In this 2 x 2 grid, you can see how easy it is to get stuck. The worst outcome is a misguided strategy supported…