The CRO Playbook Generating $8 Million in Revenue for Andy Crestodina

If generative AI is ever to be more than a distracting novelty, you may need more people on your team, not fewer. Here’s why (and which skills they’ll need). Post Views: 224

Many organizations have a widget or service, something people already need or want, and they work to sell it to people. Some seek monopoly power so they can force others to do what they want them to do. But there’s a third path: we can create a brand or a movement or a community that…

This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss. It will help you strengthen your SEO foundation, adapt to changing behaviors in AI search, and keep your brand visible across… Read more › Post Views: 41

Garbage in, garbage out. While that’s certainly true of coding, that now applies to marketers who want to make the most of AI. I’ve written dozens of iterations of the same prompt, refining my query until I could strike the right balance. When used right, AI saves me time on routine tasks and sparks my…

Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building an active online community is crucial to a successful social strategy. Active social communities can establish your brand as an industry expert and provide additional value…