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Good instincts
Sometimes, in the absence of data or useful experience, we’re left to act on our instincts. It’s worth noting that other people have instincts as well. And in a given situation, their instincts might prove to be as right as often as ours. Just because it’s your instinct doesn’t mean it’s the best instinct. When…
How to Add Social Media Icons to Your Email Signature [+ Free Resources]
Using social media icons for email signatures is a simple yet effective way to make it easy for your recipients to find and connect with your brand on social media. To help you do that, I share the easiest ways to add social media icons to your email signature, plus offer a few free resources…
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As the person sending the HubSpot marketing emails, I know the importance of crafting email sequences that nurture relationships, drive website visits, and encourage sales. I’ve learned the hard way that the types of emails you send significantly impact engagement. With 87% of marketers planning to maintain or increase their investment in email marketing, it’s…
7 Content Automations Used by Real Content Pros
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How “Deep Content” Will Protect Your SEO in the AI Era
Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about topics that can’t be answered quickly or easily. Here are… Read more › Post Views: 174
Good instincts
Sometimes, in the absence of data or useful experience, we’re left to act on our instincts. It’s worth noting that other people have instincts as well. And in a given situation, their instincts might prove to be as right as often as ours. Just because it’s your instinct doesn’t mean it’s the best instinct. When…
How to Add Social Media Icons to Your Email Signature [+ Free Resources]
Using social media icons for email signatures is a simple yet effective way to make it easy for your recipients to find and connect with your brand on social media. To help you do that, I share the easiest ways to add social media icons to your email signature, plus offer a few free resources…
4 Types of Emails That Get the Most Engagement According to Marketers [+4 Emails That Fail]
As the person sending the HubSpot marketing emails, I know the importance of crafting email sequences that nurture relationships, drive website visits, and encourage sales. I’ve learned the hard way that the types of emails you send significantly impact engagement. With 87% of marketers planning to maintain or increase their investment in email marketing, it’s…
7 Content Automations Used by Real Content Pros
Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and dozens of articles each month. Smart content leads find ways to automate some of these processes to let them… Read more › Post Views: 130
How To Do an Enterprise SEO Audit
The basics are the same as any other SEO audit. Yet, an audit like this is an entirely different beast because of all the complications that come from large sites and large companies such as: Many common SEO tools don’t… Read more › Post Views: 189
How “Deep Content” Will Protect Your SEO in the AI Era
Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about topics that can’t be answered quickly or easily. Here are… Read more › Post Views: 174
Good instincts
Sometimes, in the absence of data or useful experience, we’re left to act on our instincts. It’s worth noting that other people have instincts as well. And in a given situation, their instincts might prove to be as right as often as ours. Just because it’s your instinct doesn’t mean it’s the best instinct. When…
How to Add Social Media Icons to Your Email Signature [+ Free Resources]
Using social media icons for email signatures is a simple yet effective way to make it easy for your recipients to find and connect with your brand on social media. To help you do that, I share the easiest ways to add social media icons to your email signature, plus offer a few free resources…