5+ Best Practices for Award-Winning Brand Newsletters

A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI. In this article, we’ll look at what a landing page is and how having one (or more) can help you generate results. Our recent survey shows that 1 in 3 brands will see higher landing…

Overwhelmed by AI tools for automation? Discover 13 powerful tools to streamline workflows, boost productivity, and automate repetitive tasks effortlessly. Post Views: 222

The second quarter of 2024 has been… interesting! The larger SEO world has been rocked by algo updates, AI Overviews, and a large Google leak, all of which have impacted local in some way. Learn about the top local search developments of this quarter. Post Views: 209

I’m not sure this is the right word for it, but we certainly need one. Not ‘entrepreneurship’ which is a distinct skill. That term is usually reserved for people who start at zero and get to one, and mostly for people who operate in small businesses creating financial value through assets and equity. But what…

Power users are tempting. They know what they want, they’re happy to share their preferences and they show up. But power users can also be a trap, because their specific needs might not match the market you seek to serve. When you pick your customers, you pick your future. Brooke Husic is a power user….

Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer isn’t very popular: “Sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into…