Analysis = Facts + Interpretation

The first step in building a successful and elegant strategy is to see the systems that are part of our lives. October is a fine month to take a moment to look closely at one: the system that brings us cheap chocolate. Like most systems, it’s largely invisible. The people in it don’t mean to…

You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how….

Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint. Post Views: 89

In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution? Post Views: 46

Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next. Post Views: 44

To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them. Post Views: 125