And, unfortunately, the problems don’t end there—ChatGPT also serves up middle-of-the-road content, and charges you a fair whack for the privilege. Can you get the same (or better) functionality from a different AI tool? I think so. I am currently…
Learn how to forecast and demonstrate the value of your SEO efforts in this week’s Whiteboard Friday and put it into practice with a free worksheet. Tom Mansell talks about quantifying predicted SEO value, closing performance gaps, and calculating ROI. Post Views: 34
It’s easy to see a complaint as simple whining, the narcissistic impatience of someone who has enough insulation from the real world that they can share their dissatisfaction over just about anything. But a complaint unheard gives us no way to improve. In our current medical system, doctors can seek to minimize complaints, to explain…
A few months after starting a former job, I attended a workshop in which we discussed our brand promise. It was a clarifying moment for me — despite having a solid mission and vision statement, it was the brand promise that really defined the heart of the company and what my role was. A brand…
Here’s a simple grid that might change the way you think about internal stories: When we believe in something that’s useful but not true, it can serve a helpful purpose. The tooth fairy, perhaps. When we act on something that’s useful and also true, we’ve found a resilient path forward. That’s because the truth doesn’t…
For decades, search engine optimization (SEO) has been a critical component of any modern marketing strategy. But SEO doesn’t just mean Google: To the contrary, there are a number of alternative search engines worth exploring. I learned this first hand when I was working for a company with operations in China, where Google wasn’t accessible….
You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips. Post Views: 77