These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). The main reason is due to Google’s ads mechanism: Companies have to outbid each other in order to secure…
Before buying a house, it makes sense to spend a day on foot, walking around the neighborhood. You’ll notice things you might have missed in a car. Before starting a business, spend a few shifts working the cash register at a similar establishment. And before going into marketing, go make some sales. In the USA,…
Discover how AI can revolutionize your marketing strategy by identifying gaps at every stage of the buyer journey. Post Views: 83
For everyone on the team… Do you care enough to do great work? Can we agree on what great work looks like? When the world changes, do we have a process to redefine great work? Do you have the tools you need to reach your goals? How could we create a system where great work…
Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn‘t decide which one would perform better. Naturally, I thought, “Let’s A/B test them!” However, our email marketer quickly pointed out a limitation I hadn’t considered: At first, this seemed counterintuitive. Surely 5,000 subscribers was…
Since I first signed up for an account in 2008, Facebook has changed quite a bit. Back then, a large majority of people were still asking, “What is Facebook?” and my bio literally said, “Check out my MySpace; it’s way better than this.” Over the years, the social media giant has evolved at breakneck speed…
Whether you’re delivering a huge presentation or hosting a webinar, a touch of humor works like a charm to delight your audience. Plus, a joke here and there can convey a fun and creative company culture. I always use marketing jokes as an ice-breaker to start a conversation in a group or keep things breezy…