How To Make the Case for a Raise in Your Content and Marketing Role
No surprise, marketers think they should earn more than they do. But how do you make that a reality? Follow this advice to assess the situation, prepare the case, and make the ask.
No surprise, marketers think they should earn more than they do. But how do you make that a reality? Follow this advice to assess the situation, prepare the case, and make the ask.
Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions). Post Views: 181
As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and…
Whether you love it or hate it, there’s no escaping it! When it comes to AI or artificial intelligence, this statement holds true. Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here…
In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails. With long project cycles, complex stakeholder networks, on-site and off-site coordination, and a steady stream of subcontractors, suppliers, and clients, construction businesses have unique customer relationship management (CRM) needs far beyond the average sales pipeline. That’s where…
In a hurried world with infinite content, it’s worth considering that you’re no longer paid by the word when you write, in fact, you should pay for every extra word you use. Be as brief as is useful. Post Views: 77
Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024. Post Views: 232