Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There are still scams and snake oil, posers and plagiarists. Many…
This week’s master is always down for some fun, and he’s got the receipts to show it. “The most fun brand in the world hired us to make them fun,” he grins. “We’re certified fun and we can prove it.” Case in point: When I asked Chandler Quintin for an interview, I failed to mention…
Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five business professionals use AI and/or automation in their role. In marketing, it’s even higher. But here‘s the catch: AI isn’t just about algorithms and automation….
You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. Your content could have the secrets to world peace and curing jet lag, but…
When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable? Or perhaps, I found a gem — a freelancer who would make my day with a light edit,…
Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how. Post Views: 271
To answer this question, I decided to look at the referral traffic from AI Search using Ahrefs Web Analytics and compare that to traffic from Organic Search for ahrefs.com. We have a channel segment for LLMs that groups the traffic… Read more › Post Views: 111