How To Create Helpful Content Post-HCU

Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A wrong logo decision cost Tropicana over $30 million in sales. I hated X’s decision to ditch the small Twitter bird just as much as the other 78% of U.S. iOS users who gave it a…

I’ve been told countless times that the hardest part about getting a job at my dream company (Nickelodeon — spoiler alert, I got it!) is getting my foot in the door. I wrote and submitted the perfect resume and tried my best to make a lasting impression during the phone screen. The final step was…

But marketers have learned something important along the way: don’t try to measure everything. It’s more helpful to track a few key numbers that give you useful insights. This guide will show you how to focus on the most important… Read more › Post Views: 81

That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the era of SEOs as real marketers is here. Search isn’t just limited to Google anymore. Rankings don’t guarantee clicks.… Read more › Post Views: 97

Regarding millennials vs. Gen Z, the two generations have a lot in common to the point many brands will lump them together into the same audience, thinking they can appeal to both.  Don’t make this mistake. Gen Z and Millennials share some things but are still two completely different demographics. Don’t believe me? Well, here’s…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes I say I lived through the “good moment” in tech — when companies and teams openly championed diversity, equity, and inclusion (DEI). Or at least that’s what they claimed. During that time, it…