There’s a huge difference between carrying a stethoscope and being a doctor.
And being a clown requires far more than getting a clown suit.
Entrepreneurs with business cards, slick websites and mission statements are confused. That’s not the hard part.
If the costume puts you in the right frame of mind, that’s great. But the hard part is the important part.
Can you list the parts that matter? (hint: they might be the parts you’re avoiding.)
Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends. “The biggest red flag on LinkedIn is the ‘open to work’ symbol.” This hot take is brought to you by former Google recruiter Nolan Church. And the dialogue continues. As I browse through my LinkedIn feed, there are…
Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that’s strong enough to lift conversion rates and sales? In this article, you’ll learn the definition of a…
The first group cares about the policy. They benefit from it. They’ve organized themselves around it. The second group cares about stability. They have limited bandwidth, and they’re not particularly interested in reconsidering everything, all the time. The third group doesn’t care that much. And the fourth group is harmed by the policy, either directly…
When Miles Davis recorded Kind of Blue with his quartet, they spent a total of four days in the recording studio. They created one of the bestselling and most important jazz albums of all time in less than a week. Of course, they’d been exploring for months. In clubs, in front of an audience, trading…
Digging in to learn about YouTube SEO? With video consumption at an all-time high, getting your videos at the top of the world’s largest video platform might seem difficult. Here’s the good news: Ranking your YouTube videos doesn’t require technicalities or spammy tactics. Instead, there are some key elements that the YouTube algorithm uses to…
I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life…