Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next.
Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s sustainability. When choosing between similar products, I’m often more likely to choose the brand with sustainable practices. I know from research that I’m not alone. Our State of Consumer…
From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers. Post Views: 74
If you announce that something is elegant or classy, it probably isn’t. There’s a humility to hospitality and sophistication that evaporates when we name it. Post Views: 103
In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. But you know what they say about the best-laid plans, right? My body failed me, and I fractured my hip. Which, unfortunately, resulted in me needing to…
Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that. Why? And how can you thrive despite it? Post Views: 90
As a blog writer, I see good and bad blog format examples every day. While I like to think that the content is the only thing that draws people to a blog post and keeps them reading, I know that the layout and blog format also play a huge factor. Images, text, and links need…